GCE A-Level
Business Unit 1
This unit focuses on the market and introduces students to the dynamic relationship between businesses, customers, and employees.
Course Overview
Students explore how organisations identify opportunities, meet customer needs, and build competitive advantage through effective marketing strategies. The unit also examines market structures, research methods, and the marketing mix, alongside the role of people in business success. Students will also look at recruitment, training, motivation, and leadership, as well as the qualities and objectives of entrepreneurs with real world examples.
Key Topics
Related Courses & Services
Business Unit 1 complements our other A-Level subjects and consultancy services:
Start Date
5 Sep 2025
Subject
GCE A-Level Business Unit 1
Lessons
15 sessions (1 hour each)
Cohort Size
Max 6 students
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